A severe winter, deep recession and degrees in African politics and Stage Design
made for ‘unpropitious’ beginnings. So much so that in 1987 the first range of
three FOGG camera bags - elaborately named ‘small’, ‘medium’ and ‘large’ - won
the selection award from the London Design Centre.

Worse, resolute attentiveness to an exacting clientele continues.
Deaf to financial common sense - and ignoring commercial imperatives -
the company pursues a peculiar quest: that of earning a living, shamelessly,
in the hope that function, aesthetics and commerce might be reconciled
in products made too slowly, too meticulously, in limited numbers ...

Preferring work done by hand - using methods that are traditional
when they are not pointedly primitive - rejecting sub-contracting
and the exploiting of cheap foreign labour... all are elements of a certain heresy :
a refusal to be mastered by mechanisation and the dictates of mass-production,
often witnessed as socially corrosive and counter-productive.

Several storms later, the company can be found taking refuge in an old stone farmhouse
in a remote and reclusive region of rural France.

While FOGG camera bags, nineteen years on, are still made to last too long,
are little-known, seldom advertised, and unfashionably constant (though constantly evolving)...
Available only from a few select sources, FOGG camera bags are vey rare
- and very reasonably expensive.